
Communication preparedness
Communication strategy and materials for demanding reputation management
Advisory and sparring
Peikko was targeted by a cyberattack, which created an urgent need to prepare for a demanding communication situation and potential public exposure. Working closely with Peikko, Tekir developed a comprehensive communication strategy and supporting materials for managing reputation under pressure. In addition, Tekir provided continuous advisory support and sparring throughout the process.
Tekir served as Peikko’s trusted advisor, guiding communication efforts toward various stakeholders.
Mervi Kainulainen
Vice President, Marketing and Communications, HR
Peikko