PR & Media

Creating business phenomena through PR visibility is more important than ever for both consumer brands and B2B businesses. Through strategic and thought-provoking positive visibility, a company can demonstrate its responsibility, participate in societal discussions, and reach the largest possible target audience. Companies that have something to say are more interesting to stakeholders, employees, and the media than their competitors. And most importantly: visibility drives sales.

We create impact and transform businesses into phenomena

At Tekir, we find the societal angle in PR work through insightful thinking. We don’t only tell stories about our clients’ products or projects, but also about the solutions that companies offer. Our PR work is strategic and grounded in research, current discussions, and phenomena, all while aligned with the client’s values. PR is self-defined brand awareness that can help establish the company’s thought leadership and manage potential reputation crises.

Tekir offers a broad range of PR services, including innovative earned media strategies, new media utilization, creative design and campaign implementation, collaborations with societal influencers, and event planning.

Media communication – we find the most journalistically interesting perspectives in your business

The most important amplifier of successful PR communication is high-quality media communication. Companies are treasure troves of stories: full of interesting actions, innovations, and people. We examine our client’s operations through the eyes of a journalist. Simply wanting to be visible in the media is not enough to exceed the news threshold or meet the criteria of a journalistic piece.

Our team with a background in journalism helps you refine newsworthy messages, trains naturally presenting spokespersons, and works on interesting perspectives and openings to support your media strategy. We know the Finnish media landscape and know who to contact and with what angle.

We advise on how to bring difficult topics to the media. We help you succeed by introducing you to the most significant media outlets and media influencers, as well as dismantling the prevalent misconceptions about the media and how it operates.