Tekir supported the Trade Union Jyty in communications for the county and municipal elections. The elections were held in Finland in spring 2025, and Jyty aimed to highlight its objectives and key messages throughout the election season.
Tekir’s role
Preparation and background work
Facilitation of a workshop and introduction to the key themes of the election spring
Clarifying key themes and messages for advocacy
Communications advisory
Project management
The primary communication target group was municipal and regional election candidates, as well as union members and the general public.
Based on a workshop, Tekir helped Jyty clarify and prioritize key election themes and craft key messages around them. During the workshop, Tekir also delivered a comprehensive briefing on the main themes and critical issues for the elections from Jyty’s perspective. In addition, Tekir provided public affairs advisory throughout the election spring.
Following the project, Jyty received a tailored communication plan for the county and municipal elections. The plan detailed objectives, themes, messages, tone of voice, and an initial communication roadmap. Jyty has widely utilized the plan and its messages in its own communications during the spring.
Working with Tekir was effortless, and we got exactly what we ordered. Tekir’s professionals succeeded in distilling our vision and messages exceptionally well to support our election advocacy. We were able to utilize the final product in many different ways, and it will certainly benefit us in future elections as well.
Jaana Parkkola
Head of Communications
Trade Union Jyty
